Welcome

I am a small business owner who helps clients make better business decisions armed with valuable customer insight. TouchPoll provides a unique “Point-Of-Experience” market research survey data capture methodology that is easy, fun and painless for the respondent. I can also provide a way to collect direct point-of-purchase feedback in interactive digital signage as well as exit polling for subjective audience measurement studies in Digita-Out-of-Home media. I can help ad agencies or end-users determining ad effectiveness, brand awareness, purchase intent and other specfic measurement criteria to determine return on investment or return on objective of media campaigns in any public venue.   

Marketing research is not all about number crunching. It’s about PEOPLE! I’m blogging to discuss ideas that help make the chore of marketing strategy fun, easy and painless for anybody, including marketing executives or business owners. 

 

Interactive social media has changed the marketing landscape. Customers now get to determine product marketing direction and voice opinions about advertising in new ways. Using interactive media in out-of-home or public venues, smart business owners and decision makers can listen to what the the public is saying. This blog will discuss keywords like, marketing intercepts, interactive digital signs, direct advertising feedback, DOOH media, interactive exit polling, advertising effectiveness, brand awareness, advertising and research integration, social media feedback, customer insight, customer relationship, digital media content.  
 
I am creating this blog to accomplish several things: 

• Educate my visitors on issues that they may be wondering about
• Share an experience or story that helps readers understand my business philosophy
• Announce new products, statistics or data that are relevant
• News about the industry and my company

I encourage you to participate in this blog so that I can provide you with valuable information. 

You can subscribe via email or add this blog to your RSS feed.  All comments are welcomed.  It is my goal to not only provide a quality product with exceptional service, but to also interact with my customers and hear their voices.

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